Protecting your data in the age of artificial intelligence (AI)

The rise of generative AI technologies is becoming faster, spreading wider and encroaching on all parts of our lives. Examples of AI such as ChatGPT, Google Gemini, Grok and similar large language models, have transformed the way many of us interact with technology.  

These AI tools can answer questions, draft emails and help with various daily tasks, making life simpler and more efficient. Once upon a time it was something that would happen in the future. Now? Many people ask Google or speak to Siri when interacting with technology to get information they want sooner, quicker, faster!  

However, as these AI technologies become increasingly common, it's important to be aware of potential risks, especially when it comes to unintentionally sharing your personal data.
 

What is AI data leakage?

AI data leakage occurs when personal or sensitive information is accidentally shared with an AI system. Once shared, this data might be stored and potentially used to improve the AI model.  

Common examples of leaked information include private details, personal documents, financial data and other sensitive information. People often assume their interactions with AI chat tools are completely private and confidential, but this isn't always the case.  

While reputable providers like OpenAI offer clear privacy options, it's crucial to understand how your data might be used and how to protect yourself effectively.
 

How can you protect your personal data?

If you, your family members, or younger relatives frequently use ChatGPT, Google Gemini, Grok or other AI services, here are some straightforward steps to keep your information safe: 

1. Check AI privacy

Before using any AI service, spend a few moments reviewing the providers’ privacy settings. Some platforms/providers let you opt out of data retention for AI training purposes. For example, ChatGPT allows users to turn off the option "Improve the model for everyone", which helps prevent your conversations from being stored or used to train future AI models. It’s worth knowing that this isn’t the case for all providers so always check, unless you’re happy to share whatever content you create using AI.

2. Think before you share your info / data

You should treat AI conversations like you're speaking in a public place. Never enter sensitive details such as your home address, passwords, financial details, or medical information into an AI chat tool. If the AI tool doesn’t explicitly guarantee your privacy, assume that your input could be saved and shared by the tool.

3. Use AI for general tasks, not sensitive ones

AI tools are excellent for general activities like brainstorming ideas, summarising articles, planning events, or drafting routine emails. However, for personal or sensitive tasks—such as managing finances, legal matters, or health issues—stick to secure and trusted platforms explicitly designed for these matters and to protect your privacy.

4. Watch out for new AI features in other applications and services

Have you ever been chatting with someone about something and the next thing you know, content is being served to you via your favourite social media platform? Many popular social platforms, websites and applications have started integrating AI chat features or AI-powered recommendations. Be mindful that these services may be collecting your data, potentially sharing it with third parties. Always review the privacy policy to understand exactly what data these services collect and how they handle your information.
 

The bottom line

Generative AI technologies can greatly enhance daily life, but it’s essential to use them wisely. By understanding how AI platforms handle personal data, following these simple precautions and sharing or discussing these tips with your family members, you can safely enjoy the benefits of AI without unintentionally compromising your privacy.

Taking small, proactive steps can significantly protect your personal information in our AI-powered world.